Friday, March 29, 2024
Miles from the Mainstream
D. R. ZUKERMAN, proprietor

Restoring the name Longacre Square

NOVEMBER 10, 2007 --

Prior to 1904, the intersection of Broadway and Seventh Avenue with 42nd Street was called Longacre Square.   On April 8, 1904, New York Times publisher Adolph S. Ochs got New York City to rename this midtown intersection Times Square.   After more than 103 years that change is obsolete.

The Times has long been out of the tower at the south part of the square.  The Times building is no longer on 43rd Street, around the corner from the square, but on Eighth Avenue.

LPR proposes: time to go back to the calling the areas Longacre Square.  After all, Cape Kennedy went back to Cape Canaveral in much shorter time.

LPR proposes going back to the original name: Longacre Square