JANUARY
23, 2005 --
Read
a report that you concede NBC might slip to fourth place in prime-time
ratings for your "target audience."
Although kind of outside your target, am
submitting some thoughts on how to improve the NBC standings.
Note -- not suggesting that you air Law and Order/United Kingdom. We get that
stuff on PBS, essentially.
Certainly not suggesting telecasts of old
musicals -- much less operas.
Defnitely not suggesting non-partisan investigative reports.
On the undersanding that your target is the 18 to 49 people:
Dormies and Townies -- reality show based on the experiences of college students
interacting with non-college students.
The Reformers -- reality show based on the experiences of assistants to Ralph
Nader interacting with working people.
Skiers and Execs -- reality show based on ski-bums interacting with vacationing
execs, lawyers, doctors, columnists, politicians.
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Whatever Happened
To? -- reality experiences of the casts of the shows when NBC was
doing better with the
18 to 49ers.
The Plutocrats -- reality experiences of fabulously wealthy people who go into
politics.
And perhaps you might also adopt a slogan for NBC:
Where entertainment donaldtrumps enlightenment.
All right, if you must add another Law and Order program, how about:
Law and Order in the Old West?
The lawmen (obviously including Clint Eastwood) and the cowboys (obviously
including Hilary Swank).
And how about - Bush Bash -- weekly roundtable of NBC News correspondents, with
Martin Sheen, moderator.
Wishing NBC well.
Zukerman to Zucker
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