OCTOBER 23, 2006 --

The CBS Broadcast Center has a large poster of Katie Couric on the 57th Street side of the building.

In the 1920s, movie actress Clara Bow was called "The 'It' Girl."

By appropriating the name of the CBS News documentaries that came from Fred W. Friendly and Edward R. Murrow,
is CBS suggesting that Ms. Couric is the new "It" girl?

LPR wonders if promotional posters change in size in inverse proportion with ratings -- in this case, larger as the reported audience shrinks.